As part of our role to enhance the visibility and increase the influence exerted by our clients, we assist them in their pursuit of market and media recognition.
B Consulting promotes clients to the influential information feeds served up by the media, analysts and bloggers.
By maintaining market awareness and ongoing contact with journalists, B Consulting turns new client information into newsworthy content. The companies with which we work are cited regularly in the traditional and online media as experts in their respective industries.
From developing your communications strategy to managing your corporate image, B Consulting provides comprehensive support for relations with all forms of media.
Our proactive media relations include:
We propose a good balance of
press releases / interviews / case studies
press conferences / opinion pieces
Given the extensive editorial experience, B Consulting is renowned for its high quality editorial skills with regards to press releases, bylined articles and opinion pieces. Specialized in high tech, our team is familiar with the appropriate technological wording to write about trend topics such as cloud computing and big data as well as classical IT subjects such as CRM, ERP, ECM, web marketing, networking, optical fiber, CDN, business intelligence, management software, enterprise applications, and SaaS.
B Consulting covers the entire media sphere, including broadcast media.
The agency both seeks and creates opportunities to provide more visibility for its customers, selecting the most relevant programs on TV and radio.
Some programs are dedicated to broadcast interviews with top executives, others are specialized in ecological or recruiting topics. B Consulting is connected with all journalists in search of interesting information.
If B Consulting identifies a relevant topic, we get in touch with the respective program hosts.
A television interview can help provide your business with great exposure to your target audience and to visually connect with a wider audience.
B Consulting does also work closely with web TV channels and radios.
Some examples of TV and radio interviews :
In addition to generating an exceptional visibility, posting these videos on YouTube resonates with SEO engines. Posting the videos on your website or linking to them from your website can also add credibility to your company.
Our account managers collect all the press clippings resulting from their work and make them available to their clients.
We provide our clients with monthly, quarterly or annual media reviews, according to their needs. Media reviews are an excellent tool to promote the work of the communication department – for the executives, the sales or marketing teams, for internal use or for visitors waiting in the reception area or lobby.
We can also deliver a media monitoring and analysis service upon our customer’s request, based on the attention a brand or a message gets in the media. It can be measured by a number of factors such as type of media, extent of coverage, share of voice, story size, placement, media circulation, story treatment, context, etc.
B Consulting provides a customized follow-up or monitoring according to the client’s top executives’ expectations.
" Patrick and his PR team have proven to be highly efficient for several of the software companies I hired them for. B Consulting method is both pragmatic and creative and always resulted in rapid, very favorable exposure to the press and to customers. Patrick and his team's extensive software industry knowledge is essential in capturing each solution unique value proposition and building buzz. "
" We have achieved a solid reputation in France thanks to press articles managed by B Consulting in the media. We are highly satisfied with the results. "
" In September 2007, Crossgate was all but unknown in France. We started working with B Consulting at that time and immediately began noticing increased visibility through references in mass-distributed articles and media releases. B Consulting helped to establish Crossgate’s reputation in France. "
" B Consulting knows how to create the buzz we are expecting about our company and its solution. After several interviews and press releases, we obtained pertinent articles in professional and business press, online press and on the radio. "
" B Consulting managed our communication during several years. Their outsanding relations with the press and experience of the Enterprise different processes and core businesses were key as our software and services were also addressing different departments like Engineering, Information Technology, Innovation, etc. "
" B Consulting managed our communications for over 3 years in France and successfully assured our visibility in the Marketing, E-commerce, Business and Finance press and on the Internet. During this key time frame, Emailvision went public. "
" B Consulting answered our press relation needs in the first weeks we started working together. B Consulting helped us state a clear and well received message resulting in pertinent articles in all the press read by our clients and prospects, thus despite Arismore is a young and innovative company focused on emerging markets. Press Relations undeniably reinforced Arismore visibility and are well perceived by our important clients and Arismore employees. B Consulting brought an essential building block to Arismore growth: a professional and visible media relation. "