Playing a complementary role with regards to media relations, social media are able to address all kinds of target audiences.
B Consulting is there to support its clients’ digital media strategy.
We create a profile, identify internal resources able to feed the channel, post social media tweets and branded content, we engage with followers, and recruit new members for the social network.
Today, a social media presence is almost vital for all businesses. Managing social networks is very similar to managing press relations. Both have in common the necessity to clearly and concisely phrase the statements or tweets and to post them at the right time. Our customers are happy to entrust us with this mission.
Social networks are the channel of instant messaging.
B Consulting – Community Manager
Beyond being a high tech PR agency, B Consulting acts as a Community Manager starting conversations on social networks on behalf of its clients.
By posting several tweets per week, we inform our followers, friends and acquaintances as well as subscribers about market news, trends, company activity, events, and share opinions that might interest the community.
Brand showcase just like a website, but with a more informative vocation.
A Facebook account serves as a showcase of the brand, similar to a website, however, providing deeper information. It allows connecting with its customers, partners, users and providers, and sharing information about company events that emphasize the rhythm of its life and market.
LinkedIn, the business-focused social network
LinkedIn is the leading global professional network with approx. 100 million members. Communicating effectively on LinkedIn offers a fabulous and targeted way to establish trust and improve your reputation.
LinkedIn allows you to network with people and professional organizations in your industry. The nature of the information shared is mainly institutional.
Google+ is not just another social network a company can use to boost its online presence but it is also the ultimate resource to maximize visibility on Google search pages.
Having a Google+ account is a must for certain businesses since the platform works hand-in-hand with Google Search.
That might result in potentially higher rankings of the search results, integrating with relevant Google for Business services, and might draw customers in by providing them with key business information — such as locations and directions, phone numbers, photos, reviews and more. Google+ also enables you to promote posts, specials, deals and other content to a wide range of audiences, from those in your Google+ “Circles” to people simply searching for your business on Google.
Twitter is a free Micro Blogging Service that enables members to instantly communicate with all audiences. By means of hashtags we are able to address all stakeholders interested in the topics of the tweets. Relevant content helps retain and recruit followers. Tweets are ideal instruments to encourage our customers’ followers to visit their websites, thus providing them with the information they want to highlight. Companies can underline their messages with commercial, technological or market information.
Our skills also include recruiting followers for a growing community.
YouTube is an American video-sharing website allowing billions of people to discover watch and share originally-created videos. It provides a forum for people to connect, inform and inspire others across the globe, and it acts as a distribution platform for original content creators and advertisers large and small.
Videos on YouTube are very well referenced.
Tumblr is a microblogging site allowing for posting text, images, videos and links, in order to give advice and inform.
It is a mixture between a social networking site (like Facebook and Twitter) and a blog. The reason why it is described as a ‘microblog’ is that people usually post short snippets of text and quick snaps contrary to longer diary style entries found in more traditional blogs.
Most Tumblr users follow and stay up-to-date with certain topics they are interested in. You can easily interact with other Tumblr users, comment on their blogs and share some of their posts on your own profile.
Well referenced social networks
As search engines are promoting news, information and articles posted on social networks are extremely well referenced.