Advantage of Press Relations
Press relations, along with marketing and the sales force, constitute a key channel when looking to establish a high company profile. How many prospects play it safe and choose more widely known competitors? Today, decision-makers minimize the risk-taking process and often choose a well-known market name. The company chosen is the one that everyone has heard about, the one that comes to mind when mentioning its line of business, the one that the specialists speak about and the one given all the press coverage.
B Consulting provides consultancy services to up-and-coming businesses and foreign companies wishing to set up in France or increase their presence. B Consulting gives the company a high profile in its sector by spreading the word on new burgeoning concepts or creating links with the main journalists of the specialized and financial press. B Consulting subsequently reinforces and sustains company awareness by feeding the journalists marketing, product, event-based, financial and strategic information.
Press relations may be important when launching a company or a product in a new market, but they are also extremely important in the long term for maintaining a high company profile. A company that communicates throughout the year very often inspires confidence in the eyes of journalists and professionals. Its dynamic approach means that it is always ready to speak about trends in its product development, results and strategy. In the High Tech field for example, regular communication as the months go by is essential when showing that you have cleared the hurdle of a first successful product or market.